Does it work with all TV spots?
Yes! No watermarking or audio cues are required. It works with any spot running on TV today.
Who sells the ads?
Either your sales team or ours.
How much ad inventory must I dedicate to this?
None! When a commercial appears on television the digital companion ad appears, in real time. Continue to carry all the inventory you currently sell.
Is it difficult to deploy?
Deployment’s extremely easy. With only a simple html tag, you can be ready in less than an hour.
Do advertisers need new digital creative?
Not usually. Most rich media formats will work. Marketers might modify existing creative to tighten the integration and create research hooks to unleash a torrent of data.